Our Story

Two homes, one festival

Fi Enterprise is named after Fi, our co-founder. The story began at a kitchen table in Ho Chi Minh City, where her family has baked mooncakes for three generations. As she moved between Vietnam and Europe, she discovered how hard it was for European buyers to source authentic, compliant Vietnamese festival products.

So we built the bridge ourselves: a family bakery on one side, an import and compliance operation on the other. Today we work with distributors, Asian grocery chains and gift retailers across Europe — starting with the product we know best.